May 28, 2016
My mother went on vacation to Florida in January. She had a great time in Key West.
As they travelled, one young woman with them saw a pair of sandals at a shop for $45. She went online and found them for $35 and bought them. The young woman did this three times in my mother’s presence. It did not matter that she would not have known that the sandals and other items existed until she saw them in local stores, she was just going to buy them online. She assumed she was buying them for cheaper, assuming that they were the exact same thing at the same quality which you don’t know until said item arrives.
Shopping online is here to stay. It is causing upheaval everywhere in retail.
The expected biggest clothing retailer in the United States in 2018? Amazon. I did not expect to read that.
I pulled out a home decorating magazine at the doctor’s office. All the ads were for online retail sites, not traditional stores. I opened my Rachel Ray cooking magazine and all her vendors for cooking items, clothing, workout wear, etc were online sites.
As a bead store, many of my customers say that they want to see the quality of the beads that they are getting. Especially true of gemstones which vary widely in quality and price, seeing is believing and knowing. It is true of sterling silver and pewter too. If you have to shop online, you will want to find a good vendor that you can trust and stick with them- especially for things like crimp beads (which can vary WIDELY in quality and price) and gemstones.